Dear Reader,
Welcome to our July 2010 edition. This monthly newsletter showcases design solutions that The Schimberg Group provides to its clients.
The Schimberg Group understands that collaboration is fundamental towards achieving best practices, sustainable success and Extraordinary Results.
President's Corner:
Lights, Camera, Action
“Never overpower the existing light on an assignment. Start with what's there and only add what's necessary to complete your vision."
-Greg Wilson, Photographer
Greg Wilson Photogrpahy
After the completion of every project, professional photography is taken. The final photographs are utilized for marketing purposes, on our website, competitions or printed out as examples of our work in our office. We only have one chance to make a good first impression and the money spent on photographs ensures a professional end product with correct lighting, spatial relationships and portraying the space in an exciting, interesting way.
- Barron Schimberg, AIA
LEED AP
Featured Photographer:
Interview with Greg Wilson
The following is an interview with nationally renowned Sarasota photographer, Greg Wilson. I hope you enjoy our conversation.
Q: Which is easier to take, interior or exterior photography of architectural spaces?
A: As a rule, it is easier to photograph exteriors as opposed to interiors. There are more possible positions to shoot from and fewer lighting considerations to contend with. Choosing the angle, framing the architecture and determining the time of day best suited are always necessary considerations when photographing architectural exteriors. In addition, twilight views often require placement of high power lighting instruments in order to give the image dimension and drama.
Q: How has the digital camera changed the way you photograph architectural spaces?
A: The advent of digital changed architectural photography dramatically. When shooting on 4x5 sheet film, with multiple light sources, we needed to either filter the light source or the film for each of the light sources on a single sheet of film. Today, we gather raw data with our digital cameras and use Photoshop to filter light after the fact, and when necessary, blend several images together to make one final enhanced image.
Q: What is the difference between black and white photos and color photos on architectural spaces?
A: Black & white photography depends on shape and contrast to direct the viewers eye whereas color will always trump shape in the human vision.
Featured Photography:
